We’ve seen that the bridge between great startups and lasting brand awareness is a sticky narrative. Guided by this blueprint, we remain dedicated to our thoughtful strategy: our SPARK process. Using this tested approach at the start of each engagement, we are able to craft captivating PR and influencer campaigns that generate buzz and produce meaningful results.
Strategic Planning Session
Our program begins with a 45-minute planning session, designed to delve deep into your brand's DNA. Together, we'll craft your mission, goals, and unique selling points, and identify compelling messages for your audience. This is the crucial first step in our SPARK process, laying the solid groundwork for success.
Positioning and Thought Leadership
Taking some of the themes we collected from our strategy meeting, we begin to craft a platform of compelling thought leadership insights that tell your story. We then approach top-tier media to secure podcasts slots, live engagements, contributed articles, interview opportunities and more.
Adaptable Newsjacking:
This highly effective short-term tactic allows us to ‘jump’ on current news topics or trending hashtags to secure press coverage for your brand. By sharing a real-time comment or quote with a journalist on a trending topic, we can build rapport with key media and add unique value to the conversation.
Resource Filing
As the long-term strategy counterpart to newsjacking, resource filing involves positioning your executives as expert resources for reporters' future stories. By building solid relationships with the media, we ensure your brand is top of mind with a reporter to use as a source for future articles.
Key Influencer Partnerships
In this step, we leverage our connections to pair your brand with influential figures within your industry. By aligning your brand with respected voices, we enhance your credibility and broaden your reach, introducing your products or services to new audiences who value the opinions of these key influencers.